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Reading Time: 3 minutes

Case Study: How Arrow Marketing 360 Helped Dr. O.P. Bhaskar Build a Strong Digital Presence

Learn how our digital marketing strategies led to remarkable growth for Bhaskar Hospital.

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Reading Time: 3 minutes

At Arrow Marketing 360, we’re always excited about helping healthcare institutions make meaningful connections with their patients. One of our most impactful collaborations has been with Dr. O.P. Bhaskar, a renowned healthcare provider known for high-quality medical care in the region.

Before working with us, Dr. O.P. Bhaskar was facing challenges in reaching a broader audience through digital channels. They were struggling to effectively engage with potential patients and raise awareness about the range of services they provide. They knew they needed a digital marketing overhaul to increase visibility and grow their patient base.

The Challenge: Limited Digital Presence and Growth

Dr. O.P. Bhaskar’s digital presence was limited and didn’t accurately represent the high standard of care they offered. The website wasn’t optimized for user experience, and their social media was inconsistent, leaving them with minimal engagement from their target audience. Additionally, they lacked a clear and compelling content strategy to attract patients, making it difficult to compete in the highly competitive healthcare sector.

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Our Approach

At Arrow Marketing 360, we took a strategic and comprehensive approach to help Dr. O.P. Bhaskar achieve their marketing goals. Our team conducted a thorough analysis of their digital assets, competitors, and the needs of their target audience. Here’s how we approached the project:

Website Optimization & Redesign:
 We started by revamping Dr. O.P. Bhaskar’s website to make it more user-friendly, mobile-optimized, and aligned with modern design principles. We improved navigation, made service information easily accessible, and added strong calls to action (CTAs) to convert visitors into potential patients.

SEO Strategy:
Understanding that most patients search for healthcare services online, we developed a robust SEO strategy. We optimized the website content, added relevant meta descriptions, and improved local SEO so that Dr. O.P. Bhaskar would appear prominently in local healthcare searches.

Paid Advertising Campaigns:
 We launched targeted PPC campaigns through Google Ads and Facebook Ads, promoting specialties such as orthopedics, cardiology, and maternity services. Ads directed users to dedicated landing pages for higher conversion rates.

Patient Reviews & Reputation Management:
 To strengthen online reputation, we encouraged satisfied patients to leave positive reviews. This boosted trust among prospective patients and improved Dr. O.P. Bhaskar’s search engine visibility.

  1. Social Media Revamp:
     We implemented a consistent posting schedule across Facebook, Instagram, and LinkedIn. Our content mix included educational posts, patient testimonials, health tips, and behind-the-scenes looks at the clinic. Engagement with followers helped foster community and trust.

Results: After six months of working with Bhaskar Hospital, we saw remarkable results. Here are some of the key outcomes:

  • After six months of working together, the results were remarkable:

    • Website Traffic Increased by 45%
       Organic search traffic rose significantly due to SEO improvements and website redesign.

    • Lead Generation Up by 30%
       The combination of a user-friendly site and paid campaigns led to a 30% increase in patient inquiries and appointments.

    • Social Media Engagement Soared
       Social media followers grew by 50%, with stronger engagement in comments, shares, and likes.

    • Online Reviews Increased by 60%
      The positive reviews improved Dr. O.P. Bhaskar’s online reputation and attracted more patients.

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Conclusion

Partnering with Dr. O.P. Bhaskar was an incredibly rewarding experience for us at Arrow Marketing 360. Through a tailored digital strategy, we helped them reach new patients, increase online engagement, and grow their brand presence.

If you’re a healthcare provider looking to enhance your digital marketing efforts, we’d love to help you achieve similar results. At Arrow Marketing 360, we specialize in creating custom strategies that drive measurable success.

Let’s work together to boost your digital presence and make a lasting impact on your community.

 

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