Case Study: How Aten Remedies Transformed into a Digital-First Pharma Brand with Pan-India Reach
How Aten Remedies Transformed from a Traditional Pharma Company to a Digital-First Brand with Pan-India Recognition by Modernizing Its Online Presence and Attracting More Customers Through a Customized Digital Strategy
Introduction
🏥 Aten Remedies, founded in 2014 in Maharashtra, is a pharmaceutical company known for quality and affordability across multiple therapeutic segments including Gastro-Intestinal, Antibiotics, and Ayurvedic products. While their offline distribution was strong, their digital presence was nearly invisible.
📈 This case study highlights how Aten Remedies partnered with our digital marketing agency to shift from a traditional business model to a modern, digital-first brand — leading to exponential growth in brand visibility, inquiries, and nationwide reach.
Client Overview
💊 Aten Remedies Pvt. Ltd. is a growing pharmaceutical brand that caters to over 20 therapeutic areas. Their product range includes Gastro-Intestinal medicines, Antibiotics, Nutraceuticals, and Ayurvedic oils sourced directly from Kerala.
👨⚕️ The company is led by a director with over 20 years of pharmaceutical industry experience, who founded Aten Remedies with a mission to deliver high-quality, affordable medicines to patients across India.
🌱 Aten serves both modern and traditional medical needs, ensuring a strong foothold in urban and semi-urban markets.
The Problem: A Trusted Company, But Digitally Invisible
Aten Remedies faced several challenges before going digital:
- 🌐 No website or digital platform
- 🔍 No ranking on Google or other search engines
- 📉 Low visibility in the B2B pharma market
- 📱 No use of social media for brand awareness
- 🌐 No website or digital platform
Our Solution: A Complete Digital Transformation Strategy
Our agency implemented a full-funnel digital marketing plan tailored to Aten Remedies’ needs:
1. Website Creation & Content Strategy
💻 Developed a professional, SEO-optimized website featuring 20+ therapeutic categories and detailed product listings
🖊️ Added blogs and FAQs to improve indexing and organic traffic
📞 Integrated contact forms, WhatsApp chat, and CTA buttons for easy lead capture
2. SEO & Google Rankings
🔍 Conducted keyword research: “pharma company in Maharashtra”, “best pharma for distributors”, “Ayurvedic pharma India”
🛠️ Implemented on-page and off-page SEO to ensure visibility
🔗 Created local directory backlinks and medical listings
3. Social Media Management
📱 Launched official profiles on Instagram, Facebook & LinkedIn
📸 Posted health tips, product launches & industry updates
🎥 Created 15-second videos and informative reels to boost engagement
4. Branding & Lead Generationt
🧾 Integrated Google Forms, CRM tools, and WhatsApp auto-responders
🤝 Built separate landing pages for B2B distributor partnerships
📊 Delivered monthly performance reports and insights for continued optimization
Results After Just 4 Months
📊 KPI | Before | After |
🌐 Website Traffic | None | 4,800+ monthly visitors |
📞 Leads/Inquiries | Only from referrals | 120+ online inquiries per month |
📱 Social Media Engagement | No digital presence | 9,000+ engagements, 6K+ followers |
🔍 Google Ranking | Not ranked | Ranked in top 5 for target keywords |
💼 Distributor Partnerships | Limited and local | 35+ B2B contacts from new states |
What Aten Remedies Says
🗣️ “We never knew the digital world could be so powerful for pharma. Your team didn’t just bring us online—they gave us an identity. Now, new distributors find us on their own. That’s real growth.”
— Director, Aten Remedies Pvt. Ltd.
Key Takeaways
✔️ Digital identity is essential for pharma brand growth
✔️ SEO and a strong website act as 24×7 sales channels
✔️ Social media is valuable for both B2C and B2B growth
✔️ Regional companies can build a national brand with the right strategy
🚀 Final Thoughts
At Arrow Marketing 360, we help pharmaceutical brands like Aten Remedies turn their traditional business into a powerful digital identity. With Aten Remedies, we proved that you don’t need a huge budget or to be on every platform—you just need a smart, focused digital strategy.
If you’re a pharmaceutical company looking to build your brand online, increase visibility, and reach more healthcare partners and patients—we’d love to help you do the same.
Whether you’re a growing pharma company or an established one wanting to scale digitally, we’re just a message away.
Let’s grow your pharma brand the smart way.
