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Reading Time: 3 minutes

Case Study: How Arrow Marketing 360 Helped Ala Herbal Pharma Build a Strong Digital Brand in the Unani Healthcare Space

Learn how our digital marketing strategies led to remarkable growth for Ala Herbal Pharma.

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Reading Time: 3 minutes

At Arrow Marketing 360, we take pride in helping traditional healthcare brands embrace the digital era with purpose and precision. One of our most fulfilling collaborations has been with Ala Herbal Pharma, a Bareilly-based Unani medicine manufacturer. With 35+ years of experience, Ala Herbal Pharma has touched countless lives through the healing power of Unani—but lacked the online visibility to match its real-world impact.

This case study reveals how we helped Ala Herbal Pharma become a recognized digital-first brand, reach new markets, and build trust with a wider audience.

🌿 Client Overview: Ala Herbal Pharma

Founded and led by Dr. Rafiq, Ala Herbal Pharma is committed to crafting natural, effective Unani medicines using rare and powerful herbs. Known for its stringent quality standards and holistic approach, the brand enjoys a loyal offline customer base.

However, they lacked an organized digital identity:

  • No website or online catalog

  • Zero presence on Google or social media

  • Minimal visibility beyond Bareilly

  • No system for online orders or inquiries

Their challenge was clear: how to turn a legacy herbal medicine brand into a trusted pan-India digital name—without losing their traditional essence.

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🔍 The Challenge

Here’s what we identified during our audit:
 ❌ No digital presence—making it hard to find Ala Herbal Pharma online
 ❌ No branding assets or product awareness outside of Bareilly
 ❌ No SEO, social proof, or online reviews
 ❌ No content strategy to educate users about Unani medicine
 ❌ No system for digital lead generation

Ala Herbal Pharma had great products—but was practically invisible to new-age health-conscious consumers searching online.

🎯 Goals

Our mission was to:
 ✅ Establish a professional digital presence
 ✅ Build trust in Unani medicine through educational content
 ✅ Drive visibility and search traffic via SEO
 ✅ Generate new inquiries through paid ads and social media
 ✅ Position Ala Herbal Pharma as a modern, trustworthy Unani brand

🚀 Our Digital Strategy for Ala Herbal Pharma

1️⃣ Brand Identity & Content Planning

We began by crafting a digital brand story rooted in authenticity. This included:

  • Designing a new brand logo, color palette, and packaging look
  • Creating a consistent content tone: informative, traditional, and healing-focused

Introducing storytelling elements that highlighted Dr. Rafiq’s 35+ years of experience

2️⃣ Website Design & SEO

We developed a fast, mobile-friendly website that showcased:

  • Detailed product pages for herbal medicines
  • Informative blogs about Unani remedies
  • Testimonials and FAQs to build consumer confidence

SEO-optimized pages targeting keywords like “Unani medicine for men’s health” and “best herbal treatment for immunity”

3️⃣ Social Media Campaigns

We launched and managed social media pages on Instagram, Facebook, and YouTube, featuring:

  • Educational Reels explaining benefits of Unani herbs
  • Success stories and behind-the-scenes production visuals
  • Health awareness content linked to seasonal issues (e.g. immunity, digestion, etc.)

Occasional festive greetings and community engagement posts

4️⃣ Google Ads for Targeted Reach

We ran hyper-targeted Google Ads for:

  • Men’s health and sexual wellness products
  • General wellness and immunity boosters
  • Landing pages linked directly to product pages or WhatsApp

Our goal was simple: make it easy for customers to discover Ala Herbal and take action fast.

5️⃣ WhatsApp Integration & Review Management

We integrated WhatsApp for business inquiries and guided the team on:

  • Responding to leads within minutes
  • Collecting and sharing positive patient feedback
  • Requesting Google reviews post-purchase

📊 Results After 3–4 Months

🔹 SEO & Website Traffic

  • Website indexed in Google within 15 days
  • 120+ monthly organic visits by month 3
  • Appeared in top 5 results for several niche herbal queries

🔹 Lead Generation

  • 40% increase in inquiry calls through Google Ads and WhatsApp
  • First-time online orders from cities outside Bareilly, including Delhi & Lucknow

🔹 Social Media Growth

  • From 0 to 1,200+ followers organically on Instagram
  • Multiple viral reels on health education (10K+ views)
  • 200% increase in post shares and saves

🔹 Stronger Online Reputation

  • 4.9-star Google rating

Consistent positive feedback on digital customer service

💬 What Dr. Rafiq Said 

“Arrow Marketing 360 connected our business with the digital world. Now, people search for our products online, inquire about them, and place orders from cities like Delhi and Mumbai. I’m truly thankful for their sincere efforts.”

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🔚 Final Thoughts

This collaboration with Ala Herbal Pharma showcases how even traditional medicine brands can thrive online when backed by a clear digital roadmap. With minimal investment and consistent branding, they’ve stepped confidently into the modern healthcare market—without compromising their roots.

At Arrow Marketing 360, we specialize in helping healthcare brands and herbal manufacturers build digital credibility, visibility, and lead generation systems.

👉 Want to do the same for your herbal or healthcare business?
 Let’s connect and take your brand to the next level.

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