Author name: Ishan Saxena

Reading Time: 3 minutesDifference Between Digital Marketing And Social Media Marketing Digital Marketing Digital marketing is a broader term that encompasses all online marketing efforts. It includes not just social media marketing, but also email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing and more.  Digital marketing is a way to reach customers through multiple online channels, such as websites, email, social media and mobile apps. Social Media Marketing Social media marketing, on the other hand, refers to the use of social media platforms such as Facebook, Instagram, Twitter, and LinkedIn to promote a business or product.  It involves creating and sharing content such as text, images and videos to engage with potential customers and build brand awareness.  Social media marketing also includes paid advertising on these platforms, such as sponsored posts and influencer marketing. Difference In short, “Social Media Marketing is a subset of Digital Marketing that focuses specifically on social media platforms, while Digital Marketing encompasses all online marketing efforts“.  Social media marketing is essential for building brand awareness and engaging with customers, but it’s just one piece of a larger digital marketing strategy. Businesses need to have a clear understanding of the two to effectively reach and engage with their target audience.  A well-rounded digital marketing strategy that includes a mix of different tactics such as SEO, PPC, and social media marketing, will help businesses to reach a wider audience and achieve their marketing goals. Get A Quote Importance Of Social Media Marketing For Business Social media marketing is an essential component of any modern business strategy. Here are a few ways that social media marketing can benefit a business: Increased brand awareness: By creating and sharing content on social media platforms, businesses can increase their visibility and reach a larger audience. This can lead to increased brand awareness and recognition. Market research: Social media platforms provide businesses with valuable data and insights into their target audience, which can inform product development, marketing strategies, and more. Increased website traffic: Social media platforms can drive traffic to a business’s website, which can lead to increased sales or conversions. Improved customer engagement: Social media platforms provide an opportunity for businesses to engage with their customers in a more direct and personal way. By responding to comments and messages, businesses can build stronger relationships with their customers. Increased customer loyalty: By engaging with customers on social media, businesses can increase customer loyalty and improve customer retention. Cost-effective advertising: Social media platforms offer cost-effective advertising options, such as sponsored posts and influencer marketing, that can reach a large audience at a relatively low cost. Improved search engine rankings: A consistent and effective social media presence can improve a website’s search engine rankings, making it more visible to potential customers. Get A Quote Conclusion In conclusion, Social Media Marketing and Digital Marketing both are important for businesses to reach their target audience and achieve their marketing goals. At Arrow Marketing 360, Social media marketing is an important aspect of every business strategy. It can increase brand awareness, drive website traffic, and improve customer engagement and loyalty. Provide cost-effective advertising options and also provide valuable market research.  With the right approach, Social Media Marketing can help businesses reach and engage with their target audience, resulting in increased sales and growth. Get A Quote Our Other Articles Which SEO Techniques Should Be Avoided Website For Hospitals – 8 Benefits You Should Know 5 Ways to explore your Healthcare services through Digital Marketing. Get A Quote

Reading Time: 5 minutesWhich SEO techniques should be avoided? Table of Contents Which seo techniques should be avoided? Search engine optimization (SEO) is a crucial aspect of online marketing, but not all techniques are created equal and should be avoided. Some practices, known as “black hat” techniques, can harm your website’s search engine rankings and overall online reputation. It was a way easy to rank on Google years ago by using some black hat techniques, but now Google has updated a lot to catch those techniques immediately and penalise you for that. Many techniques are outdated but some are still being used by new users who want to give it a try. In this article, we’ll discuss some of the most common black hat SEO techniques that should be avoided. From keyword stuffing to link buying, it is important to understand what not to do to improve your website’s visibility and drive more organic traffic. So, let’s dive in and see which SEO techniques you should avoid. Exact Match Domain (EMDs) Dependency Exact Match Domains (EMD) are the domains that contain the exact keyword in it for which you try to rank on SERP. Let’s understand it with this example – There is a website www.bestdentistindelhi.com where the keyword is “Best Dentist in Delhi”.  Now it’s a plus factor (not the only factor) that google will rank your website on top positions for this keyword “best dentist in delhi” on Google SERP as you have the primary keyword on your domain.  On 29th November, 2012 when Google launched the “Exact Match Domain” system which is a ranking signal but it started to decrease the effect of keywords in domain for websites who intentionally buy domain with keyword to rank on google and have poor content. So, now google don’t give it a priority  It is best to use your business name as your domain. Get A Quote Using Irrelevant Keywords Searching for keywords with high volume and low competition is always the primary goal of any Seo professional but the problem occurs when you are not getting satisfactory results. So what people do is take irrelevant keywords just to rank on google and their content is different. For example, A Digital Marketing Company ranks on the keyword “Digital Marketing Course” when it is not providing any such course. By doing this you can improve visibility on SERP but in no time user will get to know that he is misled and he will exit. This will have a negative effect and google will decrease your ranking for that keyword. Creating Unique Pages for LSI Keywords This was the technique used long ago to rank more pages for the keyword variations having good search volume. LSI keywords are different words but have similar meanings. You must have noticed in SERP that if you search for “Digital Marketing Company” it also shows its variations such as Digital Marketing Agency or Digital Marketing Firm etc. So if you create different pages for each of them then it will lead to cannibalization. The content of the pages will be more similar because ultimately the content will be based on similar keywords. As a result, each of your pages will conflict with other pages to rank and google will never rank such pages that have similar content. Get A Quote Keyword Stuffing Keyword stuffing is the practice of overfilling a website with keywords in an attempt to manipulate a site’s ranking in Google search results. However, this technique is not only unethical, but it can also harm the user experience. Google’s algorithms can easily detect keyword stuffing, and sites that engage in this practice may be penalized, resulting in lower search rankings or even being removed from search results altogether. Additionally, keyword stuffing can make your content difficult to read, as the content will be stuffed with keywords, making the text look awkward. Instead of keyword stuffing, it is recommended to focus on creating high-quality, relevant content that naturally incorporates keywords. This will not only improve the user experience, but it will also help the site rank well in search results in a legitimate way. Writing for Search Engine People often try to please search engines rather than actual users. There was a time when search engines were easy to be pleased but now they have updated so much that they can understand the difference. Writing for search engines can be repeating the keyword, highlighting or bolding the keywords in all variations over and over again means leaving no chance to tell search engines what their website is about. But the problem is they are ruining the user experience which is now the most significant ranking factor. Get A Quote Article Spinning Article spinning is a technique to write content from already published content by making a few changes to it. There are several online software tools that use synonyms for the existing content and then give you a copy of that as new content. It creates the worst user experience as the content generated is impossible to understand by any human. Google has its own AI system and it can easily detect AI content. Google knows that human-written content is far better and user-friendly than AI one. Content Swapping Content Swapping is an advanced black hat SEO technique in which there are two different pieces of content on the same url address, one on the server and the second on the actual web page. This is done by writing fresh new content and submitting it to google for indexing. When the page is indexed then it is blocked for indexing and the content is changed. This is done for the type of content which will not be indexed by Google. It is a very old-school black hat SEO technique and should be avoided because Google was slow at that time but now it will penalise the site immediately. Targeting Only Desktop Optimisation Nowadays a website looking great on a desktop is not enough because google has