Author name: Ishan Saxena

Reading Time: 4 minutesWebsite For Hospitals – 8 Benefits You Should Know Website For Hospitals – 8 Benefits You Should Know Table of Contents Why Website Is Important for Hospitals In today’s digital world, having an effective website is essential for any business. A website offers a platform for hospitals to explore their products and services, inform patients about their offerings and create strong customer relationships. A well-designed website can also help to drive more traffic to a hospital by increasing its visibility on search engines and helping potential customers more easily find the hospital. Additionally, a website can act as a powerful source of marketing material to help increase brand awareness and reach out to new patients. 8 benefits for Hospitals having Website. 1.) Digital Presence – It is very common nowadays that people instead of asking for addresses or any nearby place from other people prefer searching on google such as restaurants near me, a bar near me, etc. So only the restaurants and bars or anything having a digital presence will be displayed in the search results rest others instead of having a higher reputation and popularity in the market are not displayed. This is because the internet doesn’t know them. By owning a website for your hospital you can increase your digital presence. 2.) Status Building – The status of a person can be related to the property he acquires. For example his house. If a person owns a house whether big or small his status is comparatively high from the one who is living in a rented house because he has a permanent address where he can be found. Similarly, a website is your property on the internet and your domain name is your address where people can find you and contact you. The website link mentioned on your visiting card increases the status of your hospital in people’s eyes. 3.) Trust Building – There are several ways by which we see that website helps in building trust in businesses. Such as : Reviews – When a person sees your website he can read reviews that patients and other people who know the hospital have given to your services. 5* reviews build trust in your services and they get sure & confident to approach you. Testimonials –Testimonials are a type of review given by patients directly to the hospital. 4.) All information at one click – If I ask you about any hospital near you so how much information you can provide me about that hospital? Such as the name of the hospital, address, and probably the name of one or two doctors that’s it. No one knows all about your hospitals such as specialist doctors, treatment, beds, charges, timings, and many more. Your hospital Website provides the information your patients need. It helps them not to wander and saves time and money. 5.) Online Promotion – A well-structured search-engine-optimized website with high-quality content and images ranks high on search engines and local listings. When a person types the query “ hospital near me” and if your hospital website comes on the first number in the search result page then there is a high chance he will visit your website to get the required information to visit the hospital. Hence you get free promotions on the internet 6.) Online Booking/Appointment/Payment– You must have seen a long queue at the registration counter or payment counter or for doctor’s appointments. It creates a very heuristic environment in the premise which is not appreciated. By owning a website you can provide a facility for your patients to register online and take appointments with the doctor from their homes. Online payments are also very helpful. 7.) Online Database– The website will help you create the online database. This will have all the required information about your staff and patients which will be available at any time you require. The online database provides more safety and validity than the ledgers and registers and makes it future-proof. It is more reliable, easy to access, editable, and much more. All your data will be stored in one place and can be easily maintained. You can access it 24/7 from any device. 8.) Expand Reach– When a business owner starts promoting his business, his main moto is to promote his brand name in local and nearby areas. He never thinks to go beyond this limit. This is because of mainly two reasons : He does not expect customers beyond this area limit and the other reason is He knows that he can’t promote his business all over the globe as it requires a huge budget to get it done. But for a website owner, this is the easiest thing to get visible all over the globe. Whenever a person queries about a hospital or healthcare center in your city then the person can be from your city or from any other corner of the earth. But when he sees your website and he got the information that he was looking for then he will definitely contact you. Hence website breaks all geographic bars between you and patients. Get A Quote Website is not a new thing for business nowadays. If you are not having a website then you are already late and getting more late day by day. I have explained some benefits of websites for hospitals which I think are sufficient to make you understand how a website can help businesses to grow and expand. Now it’s your turn! Arrow Marketing 360 is a leading website development and digital marketing company, based in Bareilly. At Arrow Marketing 360, we’ll work with you to create a website that matches your needs and budget. And if you just don’t have time for it all, we’ll take care of it for you! We offer a full web development & design service package not only in Bareilly but also outside India that includes everything from web design and hosting to the installation and maintenance of your new website. You can visit our website Arrow Marketing 360 to know more

Reading Time: 8 minutes5 Ways to explore your Healthcare services through Digital Marketing. Get a Free Quote What is Healthcare Digital Marketing? Digital Marketing for the Healthcare industry is not that a doctor is sharing Operation videos on YouTube or Facebook or sharing his full-day experience on social media. No, that’s not it. It is the direct interaction between a Healthcare service provider or Doctor and his patients. Digital marketing for the Healthcare industry helps in reaching the right patient at the right time with the right treatment approach. Today the behavior of the patients has changed considerably over the past few years. They are looking for the best and searching for it over google or search engines. They want to know everything about his doctor or hospital, his experience and services, and trust in the reviews and testimonials what his patients have given. That’s the reason that searches on google for the healthcare industry is the 3rd most popular online activity today! People search for “best gynecologist in Bareilly”, “best physiotherapist near me”, or “best physician in Lucknow” etc. on google and google shows them the best search results as per its algorithms. Why Digital Marketing is a need of the Healthcare Industry? Today people are very conscious about their health. They use apps to monitor their heartbeat or count their steps during the walk or for the calory burn. They are searching for the best diet on google to reduce wait or best fruits to keep liver or kidney healthy etc. Overall, they are relying on technology or the web for healthcare. That’s the main reason to have your digital presence on the web to target your audience. 5 Ways to explore your Healthcare services and increase patient volume in your Hospital through Digital Marketing. 1.) Health Care Website – Today having a website for a hospital is very important because your digital presence is as important as your physical presence. Today approx. 60-70% of people search for the internet for any query and this percentage increase when it comes to the healthcare industry. People are very conscious about health and they want to have all the information about the doctor or hospital before they visit it. They look for its internet presence or website where they can have information and if they don’t find it they lose some faith. Website is the first interaction of the patient with the hospital or service provider where he can search for all the required information like timings, location, doctor panel, services, testimonials, etc. Benefits of Healthcare Website – Enables 24/7 Online Presence – Your Healthcare website means that your patient can find your services anytime from anywhere. He can get the information even after your business hours. Build Credibility– In Today’s Digital Era, there is an expectation for any reputable Hospital to have a robust online presence. Doing so helps to increase the credibility and trust of your hospital. Cost-Effective – As compared to traditional or any other marketing aspect it is very cost-effective. Just a one-time expense and you can have your digital presence. Expand Reach – One of the most important features of a healthcare website. Your Physical presence or Hospital could have a limit of holding patients or visitors and Your location has a certain reach. But on your website, you can hold as many as they are also there is no physical boundary. A person who is sitting 1000 km away from you can get all of your information on your website but can’t visit your physical location. Patient Source – You can always check through some analytic tools about your audience sources that from where you are getting most of the traffic and which is your prime audience. So, that you can focus on them and turn them into your patients. Competitors – In this Digital world, everyone is aware of online presence benefits. You can attract your prime audience to you before your competitors do so. But If you don’t do it today, you will allow your competitors to lead. Get Quote for a Website 2.) Social Media Marketing for Healthcare – Social media is the most effective and reliable approach to connect with your audience for public awareness and brand management. Today in this digital world social media presence is a must-have thing for the healthcare industry. Social Media Marketing is the usage of social media tools to connect with your audience for your brand awareness, drive traffic on your website or for sale, etc. Some of the major social media tools in India are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, etc. As per the latest report of statista.com, there are 346 million (34.6 crores), current users, on Facebook only and that will rise to 445 million (around 45 crores) in 2023. This continuous growth in Facebook only shows that there is no other big place than social media to target your desired audience in the world for Healthcare professionals. When it comes to social media marketing for Healthcare professionals working as a doctor, physical therapist, dentists, dermatologist, orthopedics, Obstetricians, Pediatricians, gynecologists and bigger entities including Hospitals, Clinics, IVF Clinics, E&T Clinics, Eye Clinics, can have the best results by showing their services to a mass population for a regular interval of time and get connected with them. Positive reviews and testimonials can work miraculously for the healthcare service providers on social media as it builds trust in a patient related to the same problem or disease. Some of the major key points that how can social media marketing benefit you in your business – ·       Improve Doctor-Patient Interaction – On social media, doctors can share their experience with patients and built a bond of interaction or trust with them. ·       Sharing general Information through posts & videos – The use of social media in healthcare helps organizations in sharing general information about health care through posts and videos. ·       Lowest Cost – Social media or Digital marketing costs much cheaper compared to other traditional