Author name: Ishan Saxena

Reading Time: 6 minutes Are You Ready To Take Off through Digital Marketing? Are You Ready To Take Off through Digital Marketing? Are you ready to take off your business to the new heights? You are just a step ahead, and that step is in your mind. That step is that decision that is very easy and very complicated. Most of the people want to make their dreams come true but don’t want to do what is required for that.  It is just like a fatty person wants to lose weight but don’t want to do the required exercise or work for that. And he only makes plans that never come true. World’s most popular Brazilian novelist Paulo Coelho once said in his book “The Alchemist” that the majority of world’s population don’t do what they wanted to do in their life just because they never took the decision to do that.  And at the last, they regret and says “If I could have taken that decision, my life would have been better then today”. Why Your Digital Presence is Must? Today your Digital Presence for your business is not only important but necessary too. Today we are in a Digital World.  Today, instead of asking anything from anyone we trust search engines like google, yahoo, and Bing for our question.   We can find anything, any place, or any question over the internet within seconds. The Internet has almost everything that is in this globe. As per the website named “Statista.com” which collects statistics shows that half of the world’s population is over the internet now, like half of the earth is over the internet.  It means that half of the earth is connected through the internet.  In India, the population using the internet is approx. 566 million (56 crores) which is more than the population of the united states. And among 56 crores, 33 crores are on Facebook also.  And it is expecting a continuous increase in the next 5 years in India. Get A Quote This stat shows that if we talk only about India, there is more than half population of the country is digital. And around 25% population is using Facebook. Means 25% of the total population is connected through Facebook Only. Digital Marketing Vs Traditional Marketing Now One thing comes up in mind that how can I jump up in my business through Digital Marketing.  Over the last years in India, traditional marketing was the only source of advertising your business. There were newspaper, brochures, hoarding on roads, etc. where you can advertise your products and gain the attention of the public. What the main drawback of traditional marketing was that you don’t know that people who are seeing your ad are interested in your products or not. Are they being your genuine audience? Do they need it? It may be possible that people seeing it but they don’t need it. But you have to pay for that. Let’s understand it by an example – Let’s suppose you are a physiotherapist and you are showing your ad on a big hoarding across the main road of the city whose total population is approx. 10 lakh and you are paying a daily or monthly rent for that. Now, how many people are travelling every day on that road?  May be 50 thousand in a day. Then how many are looking and reading your ad. Let’s assume 50% i.e. 25 thousand. Then how many needs therapy among them and how many will come to your center for therapy? But you have to pay a certain amount every day or monthly as the rent whether it is profitable for you or not. And what about them who don’t travel from that road, never seen your hoarding but needs a therapist? They looking for you but you are not showing your ad to them. But If you run your ad on social media such as Facebook or Instagram, then you can collect data from Facebook that how many people in your city are looking for a physical therapist and you can show your ad only to them and Facebook will charge you as per that only. So, it is much cheaper, profitable, and advanced too. With Digital Marketing you will have a presence over the internet, that means if you are running an ad on google then you will only have to pay when people search and click on your ad. And if you don’t want to pay or run an ad on google then also google will show you on its page when people ask for you or services like you. If you are advertising on social media then you will throw your ad only to your genuine audience who needs you. It raises your conversion. One more benefit of digital marketing is that people trust google much these days. In India for people who don’t know much about the internet, google is all about the internet. People trust those things much which they have seen or heard somewhere. That’s the reason that many big companies spend a huge amount just for advertisements because they want people to remember and recognize their products. They hire big celebrities and Bollywood stars just to advertise their products. Because people will recognize their product from that celebrity’s face. You can understand this by fact. Suppose you went to a shop to buy soap. Shop keeper asks you to buy a soap which looks good but you have never heard of it, never on TV, newspaper or anywhere. So, you will not buy it because you don’t know that is good or bad. It may be good but your mind never trusts on that just because you never have seen it anywhere. This is the power of advertisement. It’s a psychological fact that we only trust things about which we have heard somewhere.   Get A Quote Do You Need Digital Marketing for Your Business? This question has a lot of answers. As the stats,