Case Study: How We Helped Dr. Kanupriya Kapil Build Her Personal Brand Through Social Media Marketing
Reading Time: 4 minutesCase Study: How We Helped Dr. Kanupriya Kapil Build Her Personal Brand Through Social Media Marketing Discover how social media marketing elevated Dr. Kanupriya Kapil’s personal brand. Request a Free Consultation At Arrow Marketing 360, we specialize in helping healthcare professionals grow online—and more importantly, connect with patients meaningfully through powerful digital communication. One story we’re particularly proud of is our collaboration with Dr. Kanupriya Kapil, a well-known consultant dermatologist in Bareilly. This case study walks you through how we transformed her social media account into an active, patient-focused platform that not only educated her audience but also drove real engagement and appointment inquiries. About Dr. Kanupriya Kapil Dr. Kanupriya Kapil is a trusted skin and hair specialist offering a wide range of services, including acne treatment, pigmentation therapy, PRP, laser hair removal, and anti-aging procedures. While she was doing exceptionally well offline and had a good reputation among her existing patients, her digital presence on social media was inconsistent and lacked strategy. That’s when she turned to us at Arrow Marketing 360 to revamp her visibility online, starting with her social media account. Request a Free Consultation The Challenge Before we came on board, here’s what we observed: ❌ No consistent content strategy on her social media account ❌ Lack of professional branding or a visual identity ❌ Little to no educational content on skin or hair health ❌ Low engagement and almost no local awareness online ❌ Her website was static and not being used for lead generation (and not managed by us) Essentially, she had a presence, but it wasn’t working for her. The opportunity to reach and engage new patients was being missed every day. Our Goals We aligned with Dr. Kanupriya on five clear objectives: Build a strong, professional presence on her social media account Educate and engage her audience with valuable skincare and treatment content Develop trust and credibility through testimonials and patient outcomes Generate appointment inquiries through consistent engagement Position her as a go-to dermatologist in Bareilly and the surrounding areas The Strategy We Deployed Visual Branding & Design Our first step was to build a cohesive and attractive visual identity for her social media account. We created clean, professional templates with soft medical tones Added branding elements like her logo and name on every post Designed content that looked modern, feminine, and trustworthy This gave her page an instant upgrade—and made sure every post reflected her professionalism. Curated Content Calendar We developed a smart monthly content calendar with a balance of: Skincare tips & routines Hair care awareness Treatment explainer posts (PRP, laser, chemical peels, etc.) Myth vs. Fact series Before-and-after visuals (shared with patient consent) Testimonial snapshots Festive greetings & health awareness posts The content was created with local relatability in mind and written in a way that even non-medical users could understand easily. Everything was designed to educate and engage, not just promote. Get A Free Consultation Local Ad Campaigns on Facebook While we focused on organic growth, we also ran hyper-local Facebook ad campaigns to support high-performing posts. These were short, well-targeted ad sets that promoted: New treatments Skincare awareness (seasonal tips, monsoon care, etc.) Branding posts to increase local recognition We targeted people specifically in and around Bareilly, ensuring her visibility grew among the audience that matters most. Community Engagement To make her brand feel more personal and approachable, we encouraged regular engagement elements like: Skin and hair care Q&A sessions Polls and relatable “this or that” stories Awareness week posts (e.g., Acne Awareness, Skin Cancer Awareness) Festive greetings with skincare tips (e.g., Holi or Diwali skin care) These interactions made her social media account feel alive, not just like an advertisement platform. Conversion Optimization While we didn’t work on her website, we focused on driving users to DM for appointments or queries. This helped us track real conversion metrics like: How many people inquired directly What types of treatments were they interested in Which posts triggered the highest response Get A Free Consultation We included call-to-actions like “Message Now for Consultation” or “Book via DM” in strategic places, which converted passive viewers into active leads. Results After 3–4 Months We’re proud to say our approach worked—here’s what we achieved just through her social media account: Key Performance Results ✅ 300% Increase in overall engagement ✅ 150% rise in consultation-related DMs ✅ Consistent follower growth through organic means ✅ More local visibility and stronger personal branding Additional Wins She started getting tagged in local Facebook groups and beauty communities People began saving and sharing her content, especially skincare tips Her clinic started getting more walk-in inquiries linked to her online presence What Dr. Kanupriya Kapil Said Conclusion At Arrow Marketing 360, we help doctors and clinics turn their social media accounts into patient-magnet platforms. With Dr. Kanupriya Kapil, we proved that you don’t need to be on every platform—you just need to be strategic with the one you use. If you’re a dermatologist, surgeon, or any healthcare provider looking to build your digital brand and attract real patients online—we’d love to do the same for you. 👉 Let’s build your brand the smart way. Get A Free Consultation
