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Reading Time: 4 minutesCase Study: How We Helped Chesterton Physical Therapy Boost Visibility & Drive More Patient Appointments Learn how Chesterton Physical Therapy achieved outstanding growth through our proven digital marketing strategies. Request a Free Consultation At Arrow Marketing360, we believe in the power of digital marketing to transform local healthcare businesses. One such transformation was with Chesterton Physical Therapy, a dedicated physical rehab clinic in Chesterton, Indiana, known for its personalized care and patient-first service. When they approached us, they had a strong offline reputation, but their digital presence didn’t reflect it. They needed more than just a website or a few ads — they needed a cohesive strategy to boost online visibility, build patient trust, and compete effectively in the digital space. 🏥 Client Overview Client: Chesterton Physical TherapyIndustry: Healthcare / Physical TherapyWebsite: chestertonpt.com Locations: Chesterton:   425 Sand Creek Dr. N, Suite C   Chesterton, IN 46304   Phone: (219) 926-9779 Michigan City:   320 Dunes Plaza   Michigan City, IN 46360   Phone: (219) 898-4360 Portage:   3190 Willowcreek Rd, Suite A   Portage, IN 46368   Phone: (219) 682-2990 🏥 Client Overview Client: Chesterton Physical TherapyIndustry: Healthcare / Physical TherapyLocations: Chesterton:   425 Sand Creek Dr. N, Suite C   Chesterton, IN 46304   Phone: (219) 926-9779 Michigan City:   320 Dunes Plaza   Michigan City, IN 46360   Phone: (219) 898-4360 Portage:   3190 Willowcreek Rd, Suite A   Portage, IN 46368   Phone: (219) 682-2990Website: chestertonpt.com 🚨 The Challenge: Building a Digital Identity from the Ground Up Before working with us, Chesterton Physical Therapy was facing a problem many local clinics encounter — their online efforts weren’t bringing in new patients. Their website was outdated and hard to navigate, especially on mobile devices. They weren’t ranking for local search terms, which meant potential patients couldn’t easily find them online. Social media activity was sporadic and lacked the consistency needed to build a loyal following. They had no system in place to collect reviews or manage their online reputation. They had the expertise and quality of service — they just needed help telling their story digitally. Request a Free Consultation 🎯 Our Solution Our team at Arrow Marketing360 took a step back to understand who Chesterton Physical Therapy was and where they wanted to go. Based on their goals, we created a step-by-step marketing plan built on data, creativity, and strategy. 1. Website Overhaul We started with a complete website redesign. The goal was simple — create a fast, clean, and mobile-friendly experience that made it easy for users to find services, understand the clinic’s strengths, and book appointments. We also added clear calls to action and built service-specific landing pages optimized for local SEO. 2. Search Engine Optimization (SEO) We targeted high-converting local keywords like “Physical Therapy in Chesterton.” Built citations and optimized their Google Business Profile. 3. Local SEO Optimization To improve visibility in Google searches, we built a local SEO plan tailored to their services and region. This included keyword-rich content, optimized meta tags, improved Google Business Profile management, and local citation building — all focused on helping them show up when people searched for physical therapy nearby. 4. Paid Campaigns for Targeted Reach We launched highly focused Google and Facebook ad campaigns targeting patients looking for therapy solutions like post-surgery recovery, sports injuries, and chronic pain management. Each campaign directed traffic to dedicated landing pages, helping turn interest into actual appointments. 6. Social Media Strategy We didn’t just post randomly — we created a clear content calendar focused on value. From wellness tips and exercise advice to real patient stories and staff introductions, every post helped humanize the brand and connect emotionally with their audience. 📊 The Results Within just a few months, the results started speaking for themselves: Organic Website Traffic Grew by 60% Thanks to better SEO and an optimized site, more people were discovering Chesterton Physical Therapy online. Leads and Appointments Rose by 40% The combination of better user experience and targeted ads led to a major uptick in inquiries and bookings. Google Rankings Improved Significantly They began appearing on Page 1 for multiple local therapy-related keywords. Social Media Presence Tripled With consistent content and engagement, their follower count and interaction rates climbed quickly. More Than 100 New Positive Reviews Their online reputation became one of their biggest digital assets. Get A Free Consultation Get A Free Consultation 💬 What the Client Said “Arrow marketing 360 handles all our digital platforms, including Google, Facebook, YouTube, Website, and SEO. They keep a close eye on our audience and report to us on time, and deliver great results.” Dr. Dimple Singh, PT, DPT Chesterton Physical Therapy Final Thoughts Helping Chesterton Physical Therapy grow digitally was more than just a project — it was a partnership. By combining smart strategy with consistent execution, we helped them build a digital brand that matches their real-world impact. At Arrow Marketing360, we know healthcare is personal — and so is marketing. We take the time to understand your practice, your goals, and your audience, so we can deliver results that truly matter. Ready to Take Your Practice Online? Whether you’re a clinic, hospital, or private practice — we’re here to help you grow. Let’s talk about how we can build your brand, attract more patients, and turn your digital presence into a powerful asset. 👉 Book your free consultation today with Arrow Marketing360. Get A Free Consultation

Reading Time: 3 minutesCase Study: How Arrow Marketing 360 Helped Dr. O.P. Bhaskar Build a Strong Digital Presence Learn how our digital marketing strategies led to remarkable growth for Bhaskar Hospital. Request a Free Consultation At Arrow Marketing 360, we’re always excited about helping healthcare institutions make meaningful connections with their patients. One of our most impactful collaborations has been with Dr. O.P. Bhaskar, a renowned healthcare provider known for high-quality medical care in the region. Before working with us, Dr. O.P. Bhaskar was facing challenges in reaching a broader audience through digital channels. They were struggling to effectively engage with potential patients and raise awareness about the range of services they provide. They knew they needed a digital marketing overhaul to increase visibility and grow their patient base. The Challenge: Limited Digital Presence and Growth Dr. O.P. Bhaskar’s digital presence was limited and didn’t accurately represent the high standard of care they offered. The website wasn’t optimized for user experience, and their social media was inconsistent, leaving them with minimal engagement from their target audience. Additionally, they lacked a clear and compelling content strategy to attract patients, making it difficult to compete in the highly competitive healthcare sector. Request a Free Consultation Our Approach At Arrow Marketing 360, we took a strategic and comprehensive approach to help Dr. O.P. Bhaskar achieve their marketing goals. Our team conducted a thorough analysis of their digital assets, competitors, and the needs of their target audience. Here’s how we approached the project: Website Optimization & Redesign: We started by revamping Dr. O.P. Bhaskar’s website to make it more user-friendly, mobile-optimized, and aligned with modern design principles. We improved navigation, made service information easily accessible, and added strong calls to action (CTAs) to convert visitors into potential patients. SEO Strategy:Understanding that most patients search for healthcare services online, we developed a robust SEO strategy. We optimized the website content, added relevant meta descriptions, and improved local SEO so that Dr. O.P. Bhaskar would appear prominently in local healthcare searches. Paid Advertising Campaigns: We launched targeted PPC campaigns through Google Ads and Facebook Ads, promoting specialties such as orthopedics, cardiology, and maternity services. Ads directed users to dedicated landing pages for higher conversion rates. Patient Reviews & Reputation Management: To strengthen online reputation, we encouraged satisfied patients to leave positive reviews. This boosted trust among prospective patients and improved Dr. O.P. Bhaskar’s search engine visibility. Social Media Revamp: We implemented a consistent posting schedule across Facebook, Instagram, and LinkedIn. Our content mix included educational posts, patient testimonials, health tips, and behind-the-scenes looks at the clinic. Engagement with followers helped foster community and trust. Results: After six months of working with Bhaskar Hospital, we saw remarkable results. Here are some of the key outcomes: After six months of working together, the results were remarkable: Website Traffic Increased by 45% Organic search traffic rose significantly due to SEO improvements and website redesign. Lead Generation Up by 30% The combination of a user-friendly site and paid campaigns led to a 30% increase in patient inquiries and appointments. Social Media Engagement Soared Social media followers grew by 50%, with stronger engagement in comments, shares, and likes. Online Reviews Increased by 60%The positive reviews improved Dr. O.P. Bhaskar’s online reputation and attracted more patients. Get A Free Consultation Get A Free Consultation Conclusion Partnering with Dr. O.P. Bhaskar was an incredibly rewarding experience for us at Arrow Marketing 360. Through a tailored digital strategy, we helped them reach new patients, increase online engagement, and grow their brand presence. If you’re a healthcare provider looking to enhance your digital marketing efforts, we’d love to help you achieve similar results. At Arrow Marketing 360, we specialize in creating custom strategies that drive measurable success. Let’s work together to boost your digital presence and make a lasting impact on your community.   Get A Free Consultation