How Arrow Marketing 360 Helped Bhaskar Hospital Build a Strong Digital Presence
Learn how our digital marketing strategies led to remarkable growth for Bhaskar Hospital.
At Arrow Marketing 360, we’re always excited about helping healthcare institutions make meaningful connections with their patients. One of our most impactful collaborations has been with Bhaskar Hospital, a renowned healthcare provider known for its high-quality medical care in the region.
Before working with us, Bhaskar Hospital was facing challenges in reaching a broader audience through digital channels. They were struggling to effectively engage with potential patients and raise awareness about the range of services they provide. They knew they needed a digital marketing overhaul to increase their visibility and grow their patient base.
The Challenge: Limited Digital Presence and Growth
Before working with us at Arrow Marketing 360, Bhaskar Hospital was struggling to reach a larger audience through digital channels.
They had a limited online presence, and the website didn’t reflect the high-quality care they offered. Their social media accounts were inconsistent, and engagement was minimal.
Bhaskar Hospital was looking to improve its visibility and patient interaction online, but they didn’t have a clear digital strategy to compete in the crowded healthcare market.
Our Approach
At Arrow Marketing 360, we took a strategic and comprehensive approach to help Bhaskar Hospital achieve its marketing goals. Our team conducted a thorough analysis of their digital assets, their competitors, and the needs of their target audience. Here’s how we approached the project:
- Website Optimization & Redesign: We started by revamping Bhaskar Hospital’s website to make it more user-friendly, mobile-optimized, and aligned with modern design principles. We focused on improving navigation, ensuring the website was easy to use, and making information about the hospital’s services readily available. We also added strong calls to action (CTAs) to help convert website visitors into potential patients.
- SEO Strategy: Understanding that most patients search for healthcare services online, we developed a robust SEO strategy for Bhaskar Hospital. Our goal was to improve their rankings for relevant medical keywords, ensuring that patients searching for healthcare services in their area could easily find them. We optimized website content, added relevant meta descriptions, and worked on local SEO to ensure Bhaskar Hospital showed up in local searches.
- Paid Advertising Campaigns: To quickly boost visibility, we ran targeted pay-per-click (PPC) campaigns using Google Ads and Facebook Ads. These campaigns were designed to reach local patients actively searching for medical services. We focused on promoting specific specialties, such as orthopedics, cardiology, and maternity services, and directed users to relevant landing pages.
- Patient Reviews & Reputation Management: Online reputation is everything in healthcare. We helped Bhaskar Hospital implement a strategy to encourage patients to leave positive reviews on Google and other review platforms. By doing this, we not only helped build trust with potential patients but also improved the hospital’s search engine visibility.
- Social Media Revamp: Social media was a vital part of our strategy. We created and implemented a consistent posting schedule across multiple platforms, including Facebook, Instagram, and LinkedIn. Our content strategy included a mix of educational posts, patient testimonials, behind-the-scenes looks at the hospital, and health tips. We also engaged actively with followers to foster a sense of community and trust.
Results: After six months of working with Bhaskar Hospital, we saw remarkable results. Here are some of the key outcomes:
- Website Traffic Increased by 45%: With our SEO strategy in place and the revamped website, Bhaskar Hospital saw a significant increase in organic search traffic, bringing in new visitors who were looking for quality healthcare services.
- Lead Generation Up by 30%: Our conversion-focused website design and targeted PPC campaigns led to a 30% increase in new patient inquiries, appointments, and leads.
- Social Media Engagement Soared: Bhaskar Hospital’s social media following grew by 50%, with a noticeable increase in likes, comments, and shares. This increased interaction allowed them to better engage with their audience and establish their brand as a trusted healthcare provider.
- Online Reviews & Reputation: Bhaskar Hospital’s positive online reviews increased by 60%, contributing to a stronger online reputation. This, in turn, helped attract more patients who trusted the hospital’s services.
Conclusion
Partnering with Bhaskar Hospital was an incredibly rewarding experience for us at Arrow Marketing 360. By focusing on a tailored digital marketing strategy, we were able to help the hospital reach new patients, increase engagement, and ultimately grow its brand presence online.
If you’re a healthcare provider looking to enhance your digital marketing efforts, we’d love to help you achieve similar results. At Arrow Marketing 360, we specialize in creating custom strategies that drive real, measurable results.
Let’s work together to boost your hospital’s digital presence and make a lasting impact on your community.
