Case Study: How We Helped Eshan Hospital Boost Website Traffic, Build Digital Trust & Attract More Patients in Bareilly
Discover how Eshan Hospital modernized its online presence, attracted more patient inquiries, and became more discoverable online through our customized digital strategy.
At Arrow Marketing360, we partner with healthcare providers to create impactful online identities. One of our most fulfilling collaborations has been with Eshan Hospital, a respected multi-specialty hospital in Bareilly, India, serving the community since 1996. Though the hospital had earned a strong reputation offline, they lacked the same visibility in the digital space.
They came to us with a clear but challenging goal:
“We want people to find and trust us online the same way they do offline.”
Client Overview
- Client: Eshan Hospital
- Industry: Healthcare / Multi-Specialty
- Founded: 1996
- Location: F-1, Rampur Garden, Opp. Vikas Bhawan, Anand Ashram Road, Bareilly, Uttar Pradesh 243001
- Website: eshanhospital.com
🚨 The Challenge: Great Hospital, But Digitally Invisible
Before partnering with us, Eshan Hospital faced a number of issues:
- Their website was outdated, slow, and not mobile-friendly, making it hard for patients to explore services or book appointments.
- They had no SEO presence and weren’t appearing on Google for common local health-related searches.
- Their social media was inactive, with almost no patient engagement.
And most importantly, they were receiving zero leads from digital platforms.
Despite being a trusted name in Bareilly, they were missing out on hundreds of potential patient connections every month.
🎯 Our Strategy: Redesign, Optimize, Promote
At Arrow Marketing360, we took a comprehensive approach to elevate Eshan Hospital’s digital footprint. We focused on five key pillars:
1. 🔧 Website Redesign & Content Revamp
We revamped the website with:
A modern, mobile-responsive design
Fast-loading, image-optimized pages
Landing pages for key departments (Gynaecology, Cardiology, etc.)
Simple appointment forms & clear CTAs
Fresh, local audience-focused content
Result: Patients could now browse, trust, and book easily.
2. 🔍 Search Engine Optimization (SEO)
Post-launch, we executed a focused SEO strategy:
Targeted local keywords (e.g., “best hospital in Bareilly”)
Fixed on-page SEO (titles, tags, meta, alt)
Published health blogs & doctor intros
Built citations/backlinks on medical directories
Optimized Google Business Profile
Result: Ranked on Page 1 for 10+ local keywords.
3. 💰 Google Ads Campaigns
We launched performance-driven Google Ads to bring in patients searching for:
- Emergency services
- Specialist doctors
- OPD and diagnostic appointments
Each campaign led to a custom-built landing page, which helped increase ad Quality Score and maximize conversions at lower cost per lead.
4. 📱 Facebook Ads & Retargeting
To drive awareness and engagement, we crafted Facebook ad campaigns:
- Geo-targeted ads in Bareilly and surrounding areas
- Creative visuals showing the hospital’s infrastructure, departments, and testimonials
- Custom retargeting ads to re-engage site visitors who didn’t convert the first time
Result: Facebook reach, leads, and post interactions tripled in just 2 months.
5. 📈 Social Media Management
We reactivated their social channels with a human-first content plan:
- Monthly content calendars
- Carousel posts, doctor intros, wellness tips, and real patient experiences
- Reels featuring hospital walkthroughs and team highlights
- Interactive posts (polls, Q&A, health quizzes) to boost comments and shares
Result: Their brand gained authentic visibility and local trust online.
📊 The Results (in Just 90 Days)
- ✅ Website Traffic Up by 85%
- ✅ Monthly Patient Leads Increased by 60%
- ✅ Page 1 Rankings for 10+ local medical keywords
- ✅ Google Ads CTR: 7.2% (well above industry average)
- ✅ Facebook Post Engagement Tripled (1000+ monthly interactions)
- ✅ Online Appointment Bookings Doubled
💬 What the Client Said
🩺 Final Thoughts
For us, this wasn’t just another campaign — it was about helping a legacy hospital become future-ready. Our digital strategy didn’t just bring numbers — it built trust, awareness, and real patient outcomes.
At Arrow Marketing360, we believe every hospital deserves to be seen, heard, and trusted online.
Ready to Take Your Practice Online?
Whether you’re a clinic, hospital, or private practice — we’re here to help you grow. Let’s talk about how we can build your brand, attract more patients, and turn your digital presence into a powerful asset.
👉 Book your free consultation today with Arrow Marketing360.
