Digital Marketing Posts

Reading Time: 8 minutes 5 Ways to explore your Healthcare services through Digital Marketing. Get a Free Quote What is Healthcare Digital Marketing? Digital Marketing for the Healthcare industry is not that a doctor is sharing Operation videos on YouTube or Facebook or sharing his full-day experience on social media. No, that’s not it. It is the direct interaction between a Healthcare service provider or Doctor and his patients. Digital marketing for the Healthcare industry helps in reaching the right patient at the right time with the right treatment approach. Today the behavior of the patients has changed considerably over the past few years. They are looking for the best and searching for it over google or search engines. They want to know everything about his doctor or hospital, his experience and services, and trust in the reviews and testimonials what his patients have given. That’s the reason that searches on google for the healthcare industry is the 3rd most popular online activity today! People search for “best gynecologist in Bareilly”, “best physiotherapist near me”, or “best physician in Lucknow” etc. on google and google shows them the best search results as per its algorithms. Why Digital Marketing is a need of the Healthcare Industry? Today people are very conscious about their health. They use apps to monitor their heartbeat or count their steps during the walk or for the calory burn. They are searching for the best diet on google to reduce wait or best fruits to keep liver or kidney healthy etc. Overall, they are relying on technology or the web for healthcare. That’s the main reason to have your digital presence on the web to target your audience. 5 Ways to explore your Healthcare services and increase patient volume in your Hospital through Digital Marketing. 1.) Health Care Website – Today having a website for a hospital is very important because your digital presence is as important as your physical presence. Today approx. 60-70% of people search for the internet for any query and this percentage increase when it comes to the healthcare industry. People are very conscious about health and they want to have all the information about the doctor or hospital before they visit it. They look for its internet presence or website where they can have information and if they don’t find it they lose some faith. Website is the first interaction of the patient with the hospital or service provider where he can search for all the required information like timings, location, doctor panel, services, testimonials, etc. Benefits of Healthcare Website – Enables 24/7 Online Presence – Your Healthcare website means that your patient can find your services anytime from anywhere. He can get the information even after your business hours. Build Credibility– In Today’s Digital Era, there is an expectation for any reputable Hospital to have a robust online presence. Doing so helps to increase the credibility and trust of your hospital. Cost-Effective – As compared to traditional or any other marketing aspect it is very cost-effective. Just a one-time expense and you can have your digital presence. Expand Reach – One of the most important features of a healthcare website. Your Physical presence or Hospital could have a limit of holding patients or visitors and Your location has a certain reach. But on your website, you can hold as many as they are also there is no physical boundary. A person who is sitting 1000 km away from you can get all of your information on your website but can’t visit your physical location. Patient Source – You can always check through some analytic tools about your audience sources that from where you are getting most of the traffic and which is your prime audience. So, that you can focus on them and turn them into your patients. Competitors – In this Digital world, everyone is aware of online presence benefits. You can attract your prime audience to you before your competitors do so. But If you don’t do it today, you will allow your competitors to lead. Get Quote for a Website 2.) Social Media Marketing for Healthcare – Social media is the most effective and reliable approach to connect with your audience for public awareness and brand management. Today in this digital world social media presence is a must-have thing for the healthcare industry. Social Media Marketing is the usage of social media tools to connect with your audience for your brand awareness, drive traffic on your website or for sale, etc. Some of the major social media tools in India are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, etc. As per the latest report of statista.com, there are 346 million (34.6 crores), current users, on Facebook only and that will rise to 445 million (around 45 crores) in 2023. This continuous growth in Facebook only shows that there is no other big place than social media to target your desired audience in the world for Healthcare professionals. When it comes to social media marketing for Healthcare professionals working as a doctor, physical therapist, dentists, dermatologist, orthopedics, Obstetricians, Pediatricians, gynecologists and bigger entities including Hospitals, Clinics, IVF Clinics, E&T Clinics, Eye Clinics, can have the best results by showing their services to a mass population for a regular interval of time and get connected with them. Positive reviews and testimonials can work miraculously for the healthcare service providers on social media as it builds trust in a patient related to the same problem or disease. Some of the major key points that how can social media marketing benefit you in your business – ·       Improve Doctor-Patient Interaction – On social media, doctors can share their experience with patients and built a bond of interaction or trust with them. ·       Sharing general Information through posts & videos – The use of social media in healthcare helps organizations in sharing general information about health care through posts and videos. ·       Lowest Cost – Social media or Digital marketing costs much cheaper compared to other traditional

Reading Time: 6 minutes Are You Ready To Take Off through Digital Marketing? Are You Ready To Take Off through Digital Marketing? Are you ready to take off your business to the new heights? You are just a step ahead, and that step is in your mind. That step is that decision that is very easy and very complicated. Most of the people want to make their dreams come true but don’t want to do what is required for that.  It is just like a fatty person wants to lose weight but don’t want to do the required exercise or work for that. And he only makes plans that never come true. World’s most popular Brazilian novelist Paulo Coelho once said in his book “The Alchemist” that the majority of world’s population don’t do what they wanted to do in their life just because they never took the decision to do that.  And at the last, they regret and says “If I could have taken that decision, my life would have been better then today”. Why Your Digital Presence is Must? Today your Digital Presence for your business is not only important but necessary too. Today we are in a Digital World.  Today, instead of asking anything from anyone we trust search engines like google, yahoo, and Bing for our question.   We can find anything, any place, or any question over the internet within seconds. The Internet has almost everything that is in this globe. As per the website named “Statista.com” which collects statistics shows that half of the world’s population is over the internet now, like half of the earth is over the internet.  It means that half of the earth is connected through the internet.  In India, the population using the internet is approx. 566 million (56 crores) which is more than the population of the united states. And among 56 crores, 33 crores are on Facebook also.  And it is expecting a continuous increase in the next 5 years in India. Get A Quote This stat shows that if we talk only about India, there is more than half population of the country is digital. And around 25% population is using Facebook. Means 25% of the total population is connected through Facebook Only. Digital Marketing Vs Traditional Marketing Now One thing comes up in mind that how can I jump up in my business through Digital Marketing.  Over the last years in India, traditional marketing was the only source of advertising your business. There were newspaper, brochures, hoarding on roads, etc. where you can advertise your products and gain the attention of the public. What the main drawback of traditional marketing was that you don’t know that people who are seeing your ad are interested in your products or not. Are they being your genuine audience? Do they need it? It may be possible that people seeing it but they don’t need it. But you have to pay for that. Let’s understand it by an example – Let’s suppose you are a physiotherapist and you are showing your ad on a big hoarding across the main road of the city whose total population is approx. 10 lakh and you are paying a daily or monthly rent for that. Now, how many people are travelling every day on that road?  May be 50 thousand in a day. Then how many are looking and reading your ad. Let’s assume 50% i.e. 25 thousand. Then how many needs therapy among them and how many will come to your center for therapy? But you have to pay a certain amount every day or monthly as the rent whether it is profitable for you or not. And what about them who don’t travel from that road, never seen your hoarding but needs a therapist? They looking for you but you are not showing your ad to them. But If you run your ad on social media such as Facebook or Instagram, then you can collect data from Facebook that how many people in your city are looking for a physical therapist and you can show your ad only to them and Facebook will charge you as per that only. So, it is much cheaper, profitable, and advanced too. With Digital Marketing you will have a presence over the internet, that means if you are running an ad on google then you will only have to pay when people search and click on your ad. And if you don’t want to pay or run an ad on google then also google will show you on its page when people ask for you or services like you. If you are advertising on social media then you will throw your ad only to your genuine audience who needs you. It raises your conversion. One more benefit of digital marketing is that people trust google much these days. In India for people who don’t know much about the internet, google is all about the internet. People trust those things much which they have seen or heard somewhere. That’s the reason that many big companies spend a huge amount just for advertisements because they want people to remember and recognize their products. They hire big celebrities and Bollywood stars just to advertise their products. Because people will recognize their product from that celebrity’s face. You can understand this by fact. Suppose you went to a shop to buy soap. Shop keeper asks you to buy a soap which looks good but you have never heard of it, never on TV, newspaper or anywhere. So, you will not buy it because you don’t know that is good or bad. It may be good but your mind never trusts on that just because you never have seen it anywhere. This is the power of advertisement. It’s a psychological fact that we only trust things about which we have heard somewhere.   Get A Quote Do You Need Digital Marketing for Your Business? This question has a lot of answers. As the stats,