Digital Marketing Posts

Reading Time: 5 minutesWhich SEO techniques should be avoided? Table of Contents Which seo techniques should be avoided? Search engine optimization (SEO) is a crucial aspect of online marketing, but not all techniques are created equal and should be avoided. Some practices, known as “black hat” techniques, can harm your website’s search engine rankings and overall online reputation. It was a way easy to rank on Google years ago by using some black hat techniques, but now Google has updated a lot to catch those techniques immediately and penalise you for that. Many techniques are outdated but some are still being used by new users who want to give it a try. In this article, we’ll discuss some of the most common black hat SEO techniques that should be avoided. From keyword stuffing to link buying, it is important to understand what not to do to improve your website’s visibility and drive more organic traffic. So, let’s dive in and see which SEO techniques you should avoid. Exact Match Domain (EMDs) Dependency Exact Match Domains (EMD) are the domains that contain the exact keyword in it for which you try to rank on SERP. Let’s understand it with this example – There is a website www.bestdentistindelhi.com where the keyword is “Best Dentist in Delhi”.  Now it’s a plus factor (not the only factor) that google will rank your website on top positions for this keyword “best dentist in delhi” on Google SERP as you have the primary keyword on your domain.  On 29th November, 2012 when Google launched the “Exact Match Domain” system which is a ranking signal but it started to decrease the effect of keywords in domain for websites who intentionally buy domain with keyword to rank on google and have poor content. So, now google don’t give it a priority  It is best to use your business name as your domain. Get A Quote Using Irrelevant Keywords Searching for keywords with high volume and low competition is always the primary goal of any Seo professional but the problem occurs when you are not getting satisfactory results. So what people do is take irrelevant keywords just to rank on google and their content is different. For example, A Digital Marketing Company ranks on the keyword “Digital Marketing Course” when it is not providing any such course. By doing this you can improve visibility on SERP but in no time user will get to know that he is misled and he will exit. This will have a negative effect and google will decrease your ranking for that keyword. Creating Unique Pages for LSI Keywords This was the technique used long ago to rank more pages for the keyword variations having good search volume. LSI keywords are different words but have similar meanings. You must have noticed in SERP that if you search for “Digital Marketing Company” it also shows its variations such as Digital Marketing Agency or Digital Marketing Firm etc. So if you create different pages for each of them then it will lead to cannibalization. The content of the pages will be more similar because ultimately the content will be based on similar keywords. As a result, each of your pages will conflict with other pages to rank and google will never rank such pages that have similar content. Get A Quote Keyword Stuffing Keyword stuffing is the practice of overfilling a website with keywords in an attempt to manipulate a site’s ranking in Google search results. However, this technique is not only unethical, but it can also harm the user experience. Google’s algorithms can easily detect keyword stuffing, and sites that engage in this practice may be penalized, resulting in lower search rankings or even being removed from search results altogether. Additionally, keyword stuffing can make your content difficult to read, as the content will be stuffed with keywords, making the text look awkward. Instead of keyword stuffing, it is recommended to focus on creating high-quality, relevant content that naturally incorporates keywords. This will not only improve the user experience, but it will also help the site rank well in search results in a legitimate way. Writing for Search Engine People often try to please search engines rather than actual users. There was a time when search engines were easy to be pleased but now they have updated so much that they can understand the difference. Writing for search engines can be repeating the keyword, highlighting or bolding the keywords in all variations over and over again means leaving no chance to tell search engines what their website is about. But the problem is they are ruining the user experience which is now the most significant ranking factor. Get A Quote Article Spinning Article spinning is a technique to write content from already published content by making a few changes to it. There are several online software tools that use synonyms for the existing content and then give you a copy of that as new content. It creates the worst user experience as the content generated is impossible to understand by any human. Google has its own AI system and it can easily detect AI content. Google knows that human-written content is far better and user-friendly than AI one. Content Swapping Content Swapping is an advanced black hat SEO technique in which there are two different pieces of content on the same url address, one on the server and the second on the actual web page. This is done by writing fresh new content and submitting it to google for indexing. When the page is indexed then it is blocked for indexing and the content is changed. This is done for the type of content which will not be indexed by Google. It is a very old-school black hat SEO technique and should be avoided because Google was slow at that time but now it will penalise the site immediately. Targeting Only Desktop Optimisation Nowadays a website looking great on a desktop is not enough because google has

Reading Time: 4 minutesWebsite For Hospitals – 8 Benefits You Should Know Website For Hospitals – 8 Benefits You Should Know Table of Contents Why Website Is Important for Hospitals In today’s digital world, having an effective website is essential for any business. A website offers a platform for hospitals to explore their products and services, inform patients about their offerings and create strong customer relationships. A well-designed website can also help to drive more traffic to a hospital by increasing its visibility on search engines and helping potential customers more easily find the hospital. Additionally, a website can act as a powerful source of marketing material to help increase brand awareness and reach out to new patients. 8 benefits for Hospitals having Website. 1.) Digital Presence – It is very common nowadays that people instead of asking for addresses or any nearby place from other people prefer searching on google such as restaurants near me, a bar near me, etc. So only the restaurants and bars or anything having a digital presence will be displayed in the search results rest others instead of having a higher reputation and popularity in the market are not displayed. This is because the internet doesn’t know them. By owning a website for your hospital you can increase your digital presence. 2.) Status Building – The status of a person can be related to the property he acquires. For example his house. If a person owns a house whether big or small his status is comparatively high from the one who is living in a rented house because he has a permanent address where he can be found. Similarly, a website is your property on the internet and your domain name is your address where people can find you and contact you. The website link mentioned on your visiting card increases the status of your hospital in people’s eyes. 3.) Trust Building – There are several ways by which we see that website helps in building trust in businesses. Such as : Reviews – When a person sees your website he can read reviews that patients and other people who know the hospital have given to your services. 5* reviews build trust in your services and they get sure & confident to approach you. Testimonials –Testimonials are a type of review given by patients directly to the hospital. 4.) All information at one click – If I ask you about any hospital near you so how much information you can provide me about that hospital? Such as the name of the hospital, address, and probably the name of one or two doctors that’s it. No one knows all about your hospitals such as specialist doctors, treatment, beds, charges, timings, and many more. Your hospital Website provides the information your patients need. It helps them not to wander and saves time and money. 5.) Online Promotion – A well-structured search-engine-optimized website with high-quality content and images ranks high on search engines and local listings. When a person types the query “ hospital near me” and if your hospital website comes on the first number in the search result page then there is a high chance he will visit your website to get the required information to visit the hospital. Hence you get free promotions on the internet 6.) Online Booking/Appointment/Payment– You must have seen a long queue at the registration counter or payment counter or for doctor’s appointments. It creates a very heuristic environment in the premise which is not appreciated. By owning a website you can provide a facility for your patients to register online and take appointments with the doctor from their homes. Online payments are also very helpful. 7.) Online Database– The website will help you create the online database. This will have all the required information about your staff and patients which will be available at any time you require. The online database provides more safety and validity than the ledgers and registers and makes it future-proof. It is more reliable, easy to access, editable, and much more. All your data will be stored in one place and can be easily maintained. You can access it 24/7 from any device. 8.) Expand Reach– When a business owner starts promoting his business, his main moto is to promote his brand name in local and nearby areas. He never thinks to go beyond this limit. This is because of mainly two reasons : He does not expect customers beyond this area limit and the other reason is He knows that he can’t promote his business all over the globe as it requires a huge budget to get it done. But for a website owner, this is the easiest thing to get visible all over the globe. Whenever a person queries about a hospital or healthcare center in your city then the person can be from your city or from any other corner of the earth. But when he sees your website and he got the information that he was looking for then he will definitely contact you. Hence website breaks all geographic bars between you and patients. Get A Quote Website is not a new thing for business nowadays. If you are not having a website then you are already late and getting more late day by day. I have explained some benefits of websites for hospitals which I think are sufficient to make you understand how a website can help businesses to grow and expand. Now it’s your turn! Arrow Marketing 360 is a leading website development and digital marketing company, based in Bareilly. At Arrow Marketing 360, we’ll work with you to create a website that matches your needs and budget. And if you just don’t have time for it all, we’ll take care of it for you! We offer a full web development & design service package not only in Bareilly but also outside India that includes everything from web design and hosting to the installation and maintenance of your new website. You can visit our website Arrow Marketing 360 to know more