Is Digital Marketing a good career in India in the future?
” Yes, Digital marketing is a good career option in India in the future due to the growing number of internet users, the increasing number of businesses going online, and the government’s focus on the digital India initiative. With the digital marketing industry expected to grow at a CAGR of 32.1% and an increase in job opportunities, it offers versatile career options and a good salary package “
Digital marketing has become a vital part of business operations in recent years and the trend is only set to continue in the future.
With the increasing use of the internet and digital technology, digital marketing has become a lucrative career option in India.
The future of digital marketing in India looks bright as more and more businesses are shifting their focus to digital channels to reach their target audience.
Why Digital Marketing is a good career option in India?
1. Growing number of internet users:
One of the major reasons why Digital Marketing is a good career option in India is the growing number of internet users.
According to a report by the Internet and Mobile Association of India, the number of internet users in India is expected to reach 840 million by 2025.
This presents a huge opportunity for digital marketers to reach a large audience and drive online sales.
2. Increasing number of businesses going online:
Another factor that makes Digital Marketing a good career option in India is the increasing number of businesses going online.
With the rise of e-commerce, more and more businesses are setting up their online stores and websites.
This has led to a high demand for digital marketing professionals who can help these businesses promote their products and services online.
3. The digital India initiative:
In addition, the government of India has also been promoting the digital India initiative, which aims to make India a digitally empowered society and knowledge economy.
This initiative is expected to greatly boost India’s digital marketing industry in the future.
4. Versatile field:
Digital marketing is a versatile field and offers a wide range of career options such as Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, Content Marketing, Pay-Per-Click (PPC) Advertising and many more.
These options allow digital marketing professionals to specialize in a specific area and build a successful career.
5. Job opportunities:
The Digital marketing industry in India is also witnessing a significant increase in the number of job opportunities.
According to a report by Expert Market Research “The Indian digital marketing market reached a value of nearly USD 4.5 billion in 2022.
The market is further expected to grow at a CAGR of 32.1% between 2023 and 2028 to reach a value of around USD 24.1 billion by 2028″. This growth is expected to increase future job opportunities for digital marketing professionals.
In addition, the digital marketing industry in India is also witnessing a shift towards higher salaries and better working conditions. According to a report by Glassdoor, the average salary of a digital marketing professional in India is around INR 5,00,000 per annum.
Conclusion
To sum up, Digital Marketing is a good career option in India in the future.
The demand for digital marketing professionals will also increase with the increasing number of internet users and businesses going online.
Digital marketing offers a wide range of opportunities, the potential for career growth, and the opportunity to work in a dynamic, fast-paced industry.
It’s a good choice for those who are interested in technology, creative problem-solving and staying on top of the latest trends.
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